It’s such a rare occurrence that the world of business and/or technology ever mixes with mainstream culture enough for almost anyone to know the name of a particular CEO, but with Steve Jobs that really was the case. For some, Steve Jobs WAS the ‘friendly’ face of Technology. Remember the ‘Mac Vs. PC’ adverts (featuring Mitchell & Webb over here in the UK?). Steve Jobs WAS Mac. He also brought a level of excitement to the WWDC events and other product launches that was somehow always lacking without his presence. People liked him and quite frankly that’s a massive achievement for any human being, let alone the CEO of a multinational company. He will be missed by many, both inside and, critically, outside of the Industry.